BitcoinWalk brand
Made to walk.
Built to travel.
Approved marks and practical foundations for local BitcoinWalk communities, merchandise and shared stories.
A global franchise movement
One shared idea.
Local creative economies.
BitcoinWalk gives creative people a recognizable idea they can bring to life in their own communities. Local organizers, makers and artists can create merchandise, craft, media and experiences around their BitcoinWalk—and earn from the value they create.
The aim is bigger than a weekly walk. Each city can connect people who make, trade and collaborate using bitcoin, helping sats circulate between local participants and supporting resilient circular economies.
The shared brand makes every local effort part of a visible global movement. These guidelines protect that recognition while leaving room for local character, language, culture and commercial creativity.
Think globallyCreate locallyEarn from valueKeep sats circulating
01 · Logos
One family, two marks
Use the traditional BitcoinWalk mark for the main organization. Use SatsMan as the lighter community and merchandise character. Keep both marks intact and give them room to breathe.
Traditional mark
The walking figure and Bitcoin symbol in the established orange roundel.
Download PNG
City-neutral Inkscape system
Symbols and standard logos
Use these marks when no city name is required. The complete series includes round and standalone symbols plus horizontal and vertical BitcoinWalk logos. Each master opens in Inkscape, preserves the approved artwork exactly and is available as both PNG and SVG.
02 · Colour
A working palette
These colours reflect the current website and assets. This section is deliberately labelled working: exact production tokens can be refined without changing the core orange identity.
Bitcoin orange#F7931A
Walk ink#252824
Warm paper#F7F0E4
Stone#62645F
White#FFFFFF
03 · Typography
Friendly, direct, legible
Ubuntu Bold Italic
Used in localized logo artwork and expressive brand moments.
System sans
The current product interface uses a familiar sans-serif stack for speed and readability. A final brand typeface can replace it later.